How websites use your browser to sell you for cash
Part 1 It has been a year since I have talked about securing browsers against privacy invasion. In that time, things have got worse, not better. In addition to the threat of malware and malicious scripts, we have the frightening new evercookie.
Leaving the criminal misuse of tracking for a later date, there is plenty to worry about from the use – and misuse – of our personal data by legitimate organisations. Advertisers are getting aggressive, and the techniques in use require a stalwart defence if we hope to retain our privacy.
Hello Mr Yakamoto and welcome back to the GAP! How’d those assorted tank tops work out for you?
The most pervasive breach of personal privacy – and threat to online anonymity – is the omnipresent tracking of our every digital move by advertisers and the companies that sell ad space to them. Targeted advertising has already gone so far that it is entirely possible that Google, Amazon and Facebook know more about you than your own mother.
Last night I spent four hours discussing a piece of media distribution software with one of the company’s founders. We went off the rails a little, engaged in some blue sky thinking and came to the conclusion that with some minor tweaking, that firm is sitting on software nearly capable of delivering a Minority Report level of personalised advertising.
It was an interesting thought exercise, and frankly it’s a little scary that such a thing is possible simply by bolting together various different extant technologies. Government surveillance is usually the threat bantered about, but that isn’t a real concern to me. Governments are notoriously terrible at actually implementing technology.
The problem with this is that Mr Yakamoto may not want every website (or store) he visits to have such a personal relationship with him. Knowledge about what we purchase – or research online – when and from whom can have real world impacts.
Having your plans to join the surveillance society revealed inadvertently might not go over well at the next condo meeting. Your coworkers might become disgruntled were they to learn that you read books favouring a political party they despise.
Many of us still share information on our computers by having someone physically look at the same screen we see. The advertisements custom targeted at you can often be seen by those around you, inadvertently revealing more about us than we realise.
Would your employer be upset to see a message informing you about three replies in an advertisement for a job search site? And might there be an awkward moment when your shoulder-surfing girlfriend starts wondering why the advertisements on your nightly news sites have shifted suddenly from being predominantly about video games to predominantly about engagement rings?
What we buy, where and from whom is sensitive information. That this information is often combined with personally identifiable information such as our home address, phone number, credit cards, etc means that putting a real live person behind the data is not that hard. We don’t want to share that information with everyone around us, and yet we unknowingly do so every single day.
But how do they track us, and what can we do about it?
You best defence here is your browser. Since advertising tracking can come in many forms, you need a multitude of configuration changes or plug-ins to keep you safe.
Be wary however, even an up-to-date browser with a full suite of plug-ins – if improperly configured – can still reveal a remarkable amount of information about you. Take the time to run a test if you are concerned. If you use flash, you should go here and review your security settings.
Every time you click a hyperlink on a web page, your browser sends information to the web server you are visiting. Included in this payload is the website you are currently visiting.
Traditionally, this has been an important source of information to virtually all website owners; it tells them how you found their website. It helps those running websites make the most out of limited advertising budgets and even keeps them informed of forums, complaint websites or news articles they have been mentioned on.
Lately however, more and more web users are becoming aware of the existence of browser referrals, and spoofing them. If you want to block websites from seeing your referral information, there are methods available. (IE, Safari, Firefox, Chrome and Opera)
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