STE WILLIAMS

DALLAS, Dec. 17, 2013 /PRNewswire/ — ATT* today announced the availability of a new application programming interface (API) toolkit that can help businesses make mobile transactions safer and easier for ATT mobile subscribers. The toolkit allows businesses to automate fraud avoidance queries and the completion of basic forms for subscribers during transactions.

Security is a major concern among people who want to use their phones for mobile banking and m-commerce. According to a Federal Reserve Bank survey, while nearly half of smartphone owners in the U.S. have used mobile banking in the past 12 months, concerns about the security of the technology were the second most common reason given for not using mobile banking.1

When an ATT mobile subscriber uses their mobile device to transact business with a merchant that is using the toolkit, the service automatically and almost instantly performs a fraud avoidance query to confirm that the device being used by the subscriber is authenticated to ATT’s mobile network. If confirmed, the mobile user can opt-in to a feature that allows automatic population of electronic forms with basic information such as name, address, phone and email information. This feature simplifies the registration process and can reduce drop-off rates for new customers. The service completes these tasks in seconds.

“As consumers use their mobile devices for more and more aspects of daily life, including online banking and m-commerce, they want assurances that these services are as secure as possible,” said Laura Merling, Vice President of Ecosystem Development and Platform Solutions, ATT. “Tapping into the intelligence of the ATT network as a trusted authenticator for mobile identity not only makes these services more secure, but also easier to use. We see this as the opportunity to realize one of the biggest promises of APIs for businesses.”

Businesses interested in using the toolkit can contact the ATT Enterprise API Program.

ATT’s Outstanding Network

The great performance of ATT’s fastest and most reliable 4G LTE network** continues to be validated by independent third-party testing:

— ATT now has the most reliable 4G LTE network according to our analysis

of data from Nielsen.2

— Meanwhile, our 4G LTE service was recognized as having faster average

download and upload speeds than any of our competitors in

PCWorld/TechHive’s most recent 20-market speed tests – the second

consecutive year that ATT has ranked 1st overall. PCWorld/TechHive also

ranked ATT’s as the fastest combination of 3G and 4G services in the 20

cities it tested.3

— And ATT was named America’s fastest 4G LTE network in PC Magazine’s

2013 Fastest Mobile Networks 30-market study – and also swept the top

rankings in all six U.S. regions from coast to coast: Northeast,

Southeast, North-Central, South-Central, Northwest and Southwest.4 In addition, RootMetrics has awarded ATT for strongest overall call, text, and data performance in multiple markets in the most recent 2013 testing.5

1Board of Governors of the Federal Reserve System, March 2013, ‘Consumers and Mobile Financial Services 2013’

http://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201303.pdf

*ATT products and services are provided or offered by subsidiaries and affiliates of ATT Inc. under the ATT brand and not by ATT Inc.

**4G LTE speed claim based on national carriers’ average 4G LTE download speeds.

2 ATT’s 4G LTE Reliability claim based on analysis of data network connection and data transaction success rates reported by Nielsen during network tests conducted across 225 markets from Nov. 2012 to Nov. 2013, and compares carriers with nationwide 4G LTE networks.

3 PCWorld/TechHive, May 23, 2013, “ATT clocks best overall speeds with 3G/4G combo”

4 PC Magazine, June 17, 2013;

http://www.pcmag.com/article2/0,2817,2420333,00.asp

5 Based on the most recent RootScore Report for each of the 125 U.S. markets tested in 2013. Performance rankings of 4 national mobile networks rely on scores calculated from random samples. Visit rootmetrics.com for more details.

Your experience may vary. The RootMetrics award is not an endorsement of ATT.

About ATT

ATT Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – ATT operating companies – are the providers of ATT services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, ATT is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, ATT also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the ATT U-verse brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Article source: http://www.darkreading.com/mobile/att-helps-businesses-improve-mobile-tran/240164976