Merritt Group Expands Security Practice With Three Client Wins
RESTON, Va., Feb. 11, 2014 /PRNewswire/ — Merritt Group, Inc., a nationally recognized communications firm that helps move markets for forward-thinking companies in the technology, government, healthcare and energy sectors, today announced the addition of three clients, AccessData, Cenzic and LockPath, to its growing Security Practice. These client wins broaden Merritt Group’s portfolio of security clients, further establishing the agency as a leading provider of public relations, marketing communications and creative services to the information security market.
Merritt Group’s dedicated Security Practice brings over 13 years of experience to its clients and provides counsel in all areas of network, data, web, application, and endpoint security. The Security Practice has developed a deep understanding of the security industry by working with notable industry leaders, security organizations and emerging startups. In every client engagement, Merritt brings its comprehensive security expertise to create meaningful and impactful marketing communications campaigns.
Utah-based AccessData makes the world’s most advanced and intuitive incident resolution solutions to solve the escalating complexities. For over 27 years, the company developed industry-leading digital investigations, litigation support and security response solutions. The company brought Merritt Group on board to help drive brand awareness and educate the market on the company’s leading cybersecurity, e-Discovery and forensic solutions. Merritt Group is providing AccessData with a comprehensive PR and AR communications strategy that will promote the group’s computer forensics, incident response, e-Discovery and legal review solutions.
Cenzic, a leading application security company based in Campbell, California and centered on reducing the online security risk of cloud, mobile and web applications, brought on Merritt Group to accelerate its brand awareness and educate the market on Cenzic’s technology, products, and role in protecting corporations against emerging threats at the application layer. Merritt Group creates strategic campaigns and generates high impact content designed to be driven across key influencers and media. Since partnering with Merritt Group, the company has established category leadership in the web application security market and won multiple awards including the Stevie American Business Silver Award, Info Security Awards, and Golden Bridge Awards in multiple categories.
LockPath, a leading provider of governance, risk management, and compliance (GRC) solutions based in Kansas City, partnered with Merritt Group to generate awareness of the company and its solutions in front of key IT, compliance, risk and audit decision-makers. LockPath’s customers are faced with a barrage of regulations and standards, and its technology solutions help them manage risk and compliance amidst an ever-changing regulatory landscape. Merritt Group is executing a communications strategy to showcase its executives’ expertise around IT security, governance, risk management, and compliance.
“We are thrilled to represent distinguished companies like AccessData, Cenzic and LockPath that are having a significant impact on the IT security industry,” said Michelle Schafer, Vice President, Security Practice, Merritt Group. “Our clients are aware of the importance of implementing a comprehensive communications and marketing strategy that will reach its target audiences. These client wins are a testament to our quality of work and ability to deliver strategic, innovative and relevant campaigns that provide the right mix of marketing, communications and creative services.”
About Merritt Group
Since its founding in 1996, Merritt Group has helped companies drive awareness for their innovations through strategic communications programs spanning public relations, marketing, digital and creative services. This includes a unique combination of market research, strategy, execution and measurement for established and emerging companies. Our expertise is focused in five practice areas – Enterprise Technology, Communications Networking, Government, Security and Healthcare – each with a team dedicated to the issues, trends and influencers relevant to the industry segment. Merritt Group’s offices are located in Reston, Virginia and San Francisco, California. For more information, please visit www.merrittgrp.com.